My main role in the club is as the Media Lead for the Women’s First Team. Providing live updates on matches to our international fan base, filming interviews with the manager prior to fixtures - my role is to create engaging content to promote the team to improve fan experience, help increase attendance at home fixtures and create appeal to potential sponsors.

This role has been instrumental in my development, allowing me the space to work in numerous areas from graphics to videography, an opportunity less available in larger clubs with more media staff employed. As a result, I’ve managed to develop and refine my skills across numerous disciplines as well as being able to devise cohesive, cross-platform campaigns.

Whilst match day posts are an important staple of the job, it’s always been important to me that we think about the long game in terms of media strategy, devising ambitious projects to promote the club and women’s football as a whole which is only becoming more and more popular.

This has lead me to develop opportunities for students wanting to get more portfolio building experience from match reporting to photography and also allowing me to develop my project management skills.

There’s an element of PR in this role too and I’ve had to learn how to spin negative news whilst trying to both remain truthful, protect the club and try to rebuild fan relationships with the team whether it’s the writing of statements or working with the board on drafts before publication.

Another role I have at the club is as a member of the Communications and Media Committee, contributing to wider campaigns within the club, tracking engagement and reach statistics across our platforms and analysing trends to feedback to the wider committee and co-owners.